Womens Cycling has come a long way but still more to go….
Niche’ : denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. Hmm…I wonder if women’s cycling is really a niche now or…or…is it the dominant growth aspect of cycling?
Chew on this:
TotalCyclist DivaCycling Camps have grown 110% in the past two years.
Karen Bliss: For years I was a skeptic bike racer who thought women-speciﬁc bikes were just marketing hype. After all, I did just ﬁne racing on the same kind of bike my male counterparts rode. As a marketer, I couldn’t bring myself to buy into the message that women needed special bikes. It’s only recently that I recognised the women’s market as truly viable. Not only viable, but the key to growing our business.
According to Harvard Business Review, women control $15 trillion in spending power. These numbers represent a market that is double China and India’s growth markets combined. According to Forbes, women make 80% of the decisions and are expected to spend $125 billion this year. 80% of all travel decisions are made by women.
Most women, just like when I was raised in the 70’s, still purchase 80% of what the common household eats, drinks and other items. Now, that purchasing power is moving into the cycling and multisport industry.