Womens Cycling: Liv Giant and Kindhuman give us the crystal ball.

Womens Cycling: Liv Giant and Kindhuman give us the crystal ball.

Womens Cycling has come a long way but still more to go….

I caught up with Adam Abramowicz of KindHuman Bicycles and Jen Audia of Liv to give me their thoughts on where women’s cycling is and where it needs to go for continued growth


Jen Audia: Liv


Niche’ : denoting or relating to products, services, or interests that appeal to a small, specialized section of the population. Hmm…I wonder if women’s cycling is really a niche now or…or…is it the dominant growth aspect of cycling?

Chew on this:

TotalCyclist DivaCycling Camps have grown 110% in the past two years.

Karen Bliss: For years I was a skeptic bike racer who thought women-specific bikes were just marketing hype. After all, I did just fine racing on the same kind of bike my male counterparts rode. As a marketer, I couldn’t bring myself to buy into the message that women needed special bikes. It’s only recently that I recognised the women’s market as truly viable. Not only viable, but the key to growing our business.

Adam Abramowicz: KindHuman Bikes

According to Harvard Business Review, women control $15 trillion in spending power. These numbers represent a market that is double China and India’s growth markets combined.  According to Forbes, women make 80% of the decisions and are expected to spend $125 billion this year. 80% of all travel decisions are made by women.

Most women, just like when I was raised in the 70’s, still purchase 80% of what the common household eats, drinks and other items. Now, that purchasing power is moving into the cycling and multisport industry.



#7 TotalCyclist Coaching Podcast: Chad Andrews: How to hire a coach

TotalCyclist Founder Chad Andrews talks about the best way to hire a coach
– Should you hire a full time coach? I got asked that!
– Google is good and bad.
– Frequent contact (Phone, text and the best options)
– Ride with your coach?
– Nutritional insight
– Does the coach “Get you”
– Emotional support!
– Certifications or not?
– What value does experience bring to the coaching?
– Vet the coach. Interview them!
– Budget and what you get for that money.
– Oh…interview the COACH!

How to hire a coach (+ podcast and worksheet!)

How to hire a coach (+ podcast and worksheet!)

So you need help on finding a coach…we got ya!

TotalCyclist knows. We know that you, the athlete, will eventually consider getting a coach. We’re gonna help you!

We recently got a request from our PodCast listeners about what are some good practices on how to hire. TotalCyclist has been in business since 2004. We have been asked so many questions on why the athlete should go with us as their coaching company.

We decided to break it down to a few steps that we think you will find valuable.

IF YOU LIKE our content hit us up with a prescribe!

We know that there are many different coaching companies. Thousands of styles to get athletes better and faster. Don’t go into a potential relationship with a coach on the premise that all coaches have the same way to get you where you want to be! Sometimes the best coaches adjust their plans for you to change things up drastically. For you golfers it’s like breaking a gold swing down to it’s simplest for. Deconstructing.

Please let us know of a podcast that you would like to hear or want more information on TotalCyclist,